We opened the second branch of Lawson’s Men’s Hair in April 2009 in the ground floor of the Macquarie building at One Shelley St.
We produced and sent out our first press release which began a new chapter in the evolution of the business. I think this marked the beginning of our digital marketing efforts and, certainly, our social media campaign began soon after.
YOU CAN BANK ON A
GREAT HAIRCUT AT LAWSON’S
(Lawson’s Men’s Hair is now grooming Sydney’s
banking community from Macquarie, Westpac,
KPMG & Amex and many other companies.)
As Macquarie Bank unveils its most prestigious new banking and retailing facility on Shelley St in Sydney this week, Lawson’s Men’s Hair is proud to announce that it is the first tenant to be invited to trade from Shop 2 located on the ground floor.
Situated in the impressive surroundings of the new 6 Star Green Star rated building, Lawson’s is no ordinary barber shop; already popular with the business community because of the store in Neutral Bay, this new establishment in Shelley Street will further enhance its reputation as a fusion of a successful traditional men’s barbers and a high-end unisex hairdressing salon.
The premise for Lawson’s success is simple – expert cutting of men’s hair within an efficient, commercial time frame. In the banking and financial services sector, time is literally money and Lawson’s pride themselves on their understanding of this. In addition specialist men’s hairdressers create a tailor-made style for each client and advise how to keep the look with the right grooming products.
As well as taking pride in providing an excellent haircut Lawson’s also goes to great lengths to ensure that customer experience is always an enjoyable one. There are cold beverages, financial and business rolling news broadcast on plasma screens, WiFi connection and, if the occasion demands it, a cold beer and coverage of the big match!
Monica Watts, co-owner of Lawson’s commented, “Lawson’s has built a large and loyal following in the Neutral Bay area in the last ten years and we will continue to invest in that amazing clientele. However we got more and more feedback that our customers also wanted to get cuts during the week and near to their work place. As a result the opportunity to expand our business working with Macquarie was too good to miss.”
If you would like any more information or to try the Lawson’s experience first hand, please give Monica Watts a call on 0405 537662 and we will arrange a special appointment for you.